Should You Name Drop Another Startup?
“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.
View Article3 Ways to Use LinkedIn to Grow Your Startup
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
View ArticleWhy Pricing Should Be Your First Focus, Not Your Last
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
View Article4 Tips for Marketing to Millennials
How to make your product more attractive to young buyers.
View Article6 Ways to Track Your Competition’s Marketing Strategy
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
View ArticleWhat to Do If You Hate Your Brand
Four steps to building your brand into something that's more true to you.
View ArticleWhen to Hire a Design Firm to Get Your Logo Just Right
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
View Article6 Essential Criteria Your Pinterest Pins Should Meet
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
View Article8 Keys to Award Winning Startup Customer Service
It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.
View ArticleWant to Sell More Online? How ‘Split Testing’ Your Site Can Help
Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
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Don’t Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Naturally, many young entrepreneurs are fueled by ample helpings of passion and enthusiasm. But you know what they say about too much of a good thing, right? While zeal will serve you immensely in...
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Forget Facebook’s Social Graph: LinkedIn Has a New Search Tool Too
This week the professional social network LinkedIn rolled out a number updates — one being a revamp of its search tool. The latest feature allows users to streamline search by providing results of...
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Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs
Forget business plan competitions. Scrap those incubator applications. Sometimes the best way to get a VC’s attention is to do something unconventional. From leveraging social media and other...
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What’s Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement
Yael Cohen launched Lets F Cancer to help increase awareness and promote early cancer detection. She also wanted to help young people start the conversation about the “C” word with their parents.
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Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Ever wonder what it takes for a video to net millions of views? Well you can stop wondering. Advertising publication AdAge recently released its first ever Viral Video Awards, a contest looking for the...
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How Stagnation — and Pivoting — Can Crush a Startup
Oscar Wilde famously quipped that ”Fashion is a form of ugliness so intolerable that we have to alter it every six months.” One could say the same of startups. Most early-stage companies — bootstrapped...
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8 Things Startup Founders Should Know Before Writing a Book
While new media may be all the rage, writing a book is still one of the best marketing tools around. “A book starts with an idea,” says Rob Basso, author of The Everyday Entrepreneur (Wiley, 2011)....
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4 Business-Naming Tips for Branding Success
If you’re just starting up, one of the first — and most important — decisions you’ll make is what to name your business. It sounds easy enough. Make up a funny name like Google or Yahoo, and you’re in...
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What to Do When No One Responds to Your Pitch Emails
You’ve been emailing an influential blogger or reporter to tell them about your company or product, but you’re not making any headway. You’re certain that what you’re pitching is right up their alley....
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Why You Should Ditch Your ‘Go Big or Go Home’ Mentality
It’s a common refrain among starry-eyed young treps: “Go big or go home.” They encourage each other before turning, bleary-eyed, back to their computers. Considering everything that most entrepreneurs...
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3 Ways to Use LinkedIn to Grow Your Startup
As if making the transition from student life to the working world wasn’t hard enough. In March, the unemployment rate among 18- to 29-year-olds was 11.7 percent, more than four percentage points...
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3 Content Marketing Lessons From Big Brands
Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather than you or your product. Tell that bigger story...
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Change the Rules: 5 Ways to Bring Mission Into Your Business
In his book “Maverick Startup,” serial entrepreneur Yanik Silver lays out his strategies for turning your big idea into a profitable business, without taking on debt, partners or even a business plan....
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What Not to Hook a Media Pitch to, Ever
PR people talk a lot about how hooking your company, product or expertise to a current trend or news item can help you earn a little media love. That sort of approach can go much further than the...
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How to Turn Your Startup Into a Lean, Mean Marketing Machine
Marketing your startup can get expensive and often the strategy you choose doesn’t work as planned. How can you promote your products or services without spending a lot of money or time developing...
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Before you Startup: Survival Tips for New Grads
Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YE’s Antonio Neves offers up some top pointers to recent grads.
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Branding Made Personal: 3 Steps to Building a Stellar Personal Brand
Every business owner knows their company needs a unique combination of message, name, reputation and look that positions them as a brand. But it’s also critical for entrepreneurs to have a personal...
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6 Ways to Protect Your Digital Brand
In the business world where cautionary tales are plentiful, oftentimes the best defense is a good offense. Travel blogger Turner Barr knows this all too well. In May, he discovered that the...
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Marketing Lessons From This Summer’s Blockbuster Movies
Big brand marketing and summer blockbuster movies have gone hand-in-hand for years now from Ray-Ban sunglasses in Men In Black to Disney characters printed on cereal boxes — but this season feels...
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The Business of Turning Sports Fantasies into Cold Hard Cash
Wish the National League had won this week’s All-Star Game? You don’t need to wait until next season for a rematch. Thanks to an exemption from the Unlawful Internet Gambling Enforcement Act of 2006,...
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If Grumpy Cat Can Land a Book Deal, So Can You
Grumpy Cat has been one busy kitty. First came the Webby Award for Meme of the Year, then a movie deal and, as of today, the book: Grumpy Cat: A Grumpy Book. But even before the perpetual sourpuss...
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How a Little-Known Condom Brand Broke into the U.S. Market
Much is said about expanding into new markets. But what if you’re trying to enter one that’s not only new to you but also competition rich? That’s the predicament recent University of Denver graduate...
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From Flop to Success, How Brand Tweaking Saved This Company
Editor’s Note: The Grind is a weekly column that asks a revolving cast of young founders to take us through the daily rigors of running a business, as well as offer up advice on how they achieved...
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What You Aren’t Measuring Could be Killing Your Company
Savvy entrepreneurs typically rely on key performance indicators to monitor their businesses and to help them determine where to focus their precious resources. As GoDaddy.com CEO, Bob Parsons, says,...
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Got Street Cred? 5 Ways to Build Customer Trust Online
“No need to go into all that,” said my potential client with a wave of his hand when we met for the first time. “I’ve already Googled you and know you have the street cred I’m looking for.” No...
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The Obvious Marketing Money-Maker You’re Missing
The race is on to add useful real-world elements to brand messaging that connect customers. Being real means adding elements of storytelling that can’t just come from a copywriter in a cubicle. It’s...
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How to Pull a Badass Marketing Stunt
We owe a thank you to our friends at Red Bull and their Stratos Mission to jump from outer space. With years of investment and research in tow, the brand single-handedly brought the Stunt back into our...
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